Product Roadmap
QRlumo launched as a focused dynamic QR management platform. This page describes where we are, what we're building next, and where we're going long-term.
Positioning
QRlumo is not a QR code generator. It is a dynamic QR management platform for marketing teams and operations.
The distinction matters. Generators make a code once. QRlumo manages a fleet of codes over their lifetime — updating destinations, tracking scans, enforcing governance, and connecting to your systems.
One-sentence brief:
For teams who print at scale, QRlumo is the platform that turns every QR code on every physical surface into a live, measurable, updatable channel.
Who this is for:
- Marketing teams running print campaigns (events, packaging, signage, menus)
- Agencies managing QR codes across multiple clients or brands
- Operations teams who need audit trails, team permissions, and bulk management
- Developers who want to automate QR code creation and scan data in their own systems
Who this is not for:
- Someone who needs a single QR code for a personal use case
- Teams where "update without reprint" is not a meaningful concern
Phase 1 — Foundation (current)
Goal: A working, monetized SaaS that validates the core loop — create → print → scan → update → measure.
What's built:
- Static and dynamic QR code creation
- Short-link redirect layer (
qrlu.mo/r/...) with < 100ms resolution - Destination updates that take effect immediately
- Scan event recording: timestamp, device, country, referrer
- Analytics dashboard: daily trend, country breakdown, device breakdown
- Workspace and project structure (team management)
- Role-based access: Owner, Admin, Member, Viewer
- API keys with read/write scope
- REST API v1: create, list, update, delete codes; get stats; raw events
- Webhooks:
qrcode.scanned,qrcode.created,qrcode.updated,qrcode.deleted - Billing: Free / Pro / Team / Business plans via Stripe
Plan limits:
| Free | Pro ($12) | Team ($39) | Business ($99+) | |
|---|---|---|---|---|
| Dynamic QR codes | 3 | 100 | Unlimited | Unlimited |
| Scans | Unlimited | Unlimited | Unlimited | Unlimited |
| Watermark on redirect | Yes | No | No | No |
| Team seats | 1 | 3 | 20 | 200 |
| API requests / mo | — | — | 20,000 | 200,000 |
| Analytics retention | 30 days | 1 yr | 3 yr | 10 yr |
| Storage | 100 MB | 1 GB | 10 GB | 100 GB |
Current focus:
- Reliability — The redirect layer must be fast and available. This is the only part of QRlumo that runs at the moment of a physical scan. It cannot fail.
- Trust — Scan data must be accurate. The entire value proposition rests on it.
- Acquisition — SEO and organic content. The QR code keyword cluster has strong commercial intent. 50 target pages, starting with the highest-volume terms.
- First paying customers — Validate that users will pay for Pro ($12/mo) for the core "update without reprint" value.
Phase 2 — Conversion features (next 30–60 days)
Goal: Give Pro and Team users features that justify the upgrade. Improve the product's value density.
Planned:
- A/B routing — Split traffic across multiple destinations by percentage. Useful for landing page tests on printed materials.
- Expiry and scan limits — Set a date or scan count after which a code redirects to a fallback page. Required for time-limited promotions.
- Password gate — Protect a code's destination behind a PIN. Useful for private documents, early access, or restricted campaigns.
- Destination history — Full log of every destination change: who changed it, when, and to what. Audit trail for teams.
- Bulk CSV import — Create or update hundreds of codes at once from a spreadsheet. Required for agencies and operations teams.
Phase 3 — Content hosting (60–90 days)
Goal: Let QRlumo host the destination, not just redirect to it. This expands the platform from a redirect tool to a content platform.
Planned:
- Mobile landing pages — A simple page builder for creating mobile-optimised landing pages hosted at a QRlumo URL. Templates: digital menu, product page, event info, multi-link hub (Linktree-style).
- File hosting — Attach a PDF, image, or audio file directly to a code. QRlumo generates a clean preview page for the file and handles the redirect.
- Custom domains — Attach your own domain to a workspace. Scanned codes resolve through
go.yourbrand.com/abcinstead ofqrlu.mo/r/abc. Included in Business plan.
Phase 4 — Depth and enterprise (90–120 days)
Goal: Add the features that drive high-ACV contracts and reduce churn among power users.
Planned:
- Retargeting pixels — Allow a workspace to attach Meta Pixel, Google Tag Manager, or TikTok Pixel to codes. When someone scans, the pixel fires before the final redirect. This turns offline scans into retargeting audiences.
- Deep linking — Smart redirect that detects the user's device and either opens a specific app (via Universal Links / App Links) or falls back to a web URL or app store.
- Marketing attribution — City-level geolocation, UTM parameter passthrough, referrer breakdowns, and weekly PDF report emails.
- Folder/tag system — Multi-dimensional organisation for workspaces managing thousands of codes. Tags enable cross-filter analysis ("show me all codes tagged
#q4-campaignand#beijing"). - Zapier / Make.com integration — No-code connections to CRMs, email tools, and marketing automation platforms. Trigger a workflow whenever a code is scanned.
End state vision
QRlumo's long-term goal is to be the standard operating layer for physical-to-digital marketing — the platform that manages everything that happens between a scan and a business outcome.
That means:
- Every physical surface a team prints can have a managed, measurable QR code
- Every scan becomes an event in your analytics and automation stack
- Teams can manage hundreds or thousands of codes without friction — bulk operations, audit logs, role-based access, client isolation
- Developers can build on QRlumo the way they build on Stripe or Twilio — clean API, predictable pricing, reliable uptime
The entry point is "update your QR code without reprinting." The destination is "full print-to-digital marketing operations."
What we will not build
- A generic free QR code generator with no account required (that's a different product with different economics)
- Social features or QR code "sharing"
- Hardware or NFC (complementary, not core)
- Unrelated SaaS features bolted on for growth (we will stay focused on the print-to-digital channel)
Feedback
Building something you need? Missing a feature that would make QRlumo the right choice for your team? Email us: hello@qrlumo.com